THE ‘KING OF WHISKY’ LAUNCHES LATEST CELEBRATION OF THE SPORT OF KINGS
Royal Salute unveils limited edition 21 Year Old Beach Polo Edition
The ‘King of Whisky’ Royal Salute, continues to celebrate the harmony between the Sport of Kings and exceptional Scotch whisky, this month unveiling the latest in its annual Polo Collection: Royal Salute 21 Year Old Beach Polo Edition.
Inspired by the lingering bonfires, evocative salty winds and warm seaside air synonymous with the sport, the limited edition has been expertly crafted by Royal Salute Director of Blending Sandy Hyslop. The result is an outstanding new expression that features a tantalising smoky flavour with soft peaty tones, rich fruits and sweet honey.
It is the second in Royal Salute’s annual Polo Collection and follows last year’s inaugural 21 Year Old Polo Edition. Like its predecessor, the Beach Polo Edition is endorsed by long-time Royal Salute World Polo Ambassador and former captain of the England Polo Team, Malcolm Borwick, with his signature and iconic red helmet featured on the packaging. The porcelain flagon is a striking shade of deep blue, designed to evoke typical beach polo tournament backdrop of blue skies and sea.
Royal Salute Marketing Director, Mathieu Deslandes, said of the new product: “Royal Salute has a longstanding affinity with polo; we share values with the noble game of honour, skill and integrity, and are proud to support more than 10 international tournaments annually.
“Beach polo embodies all the qualities of the traditional sport which is why it’s a natural fit for our brand, however, it is slightly more playful fun, which is an exciting space for us to be playing in.
“We’re thrilled add another exceptional expression to our Polo Collection, and our Director of Blending Sandy Hyslop has done a remarkable job in creating something new and different, that still has all the prestigious hallmarks of Royal Salute.”
The Royal Salute 21 Year Old Beach Polo Edition launched as a Global Travel Retail Exclusive from 1st July and is now available globally for a limited time from select luxury whisky retailers around the world for, RRP USD $140.
For more information, visit www.royalsalute.com.
Royal Salute 21 Year Old Beach Polo Edition Tasting notes
This new Royal Salute whisky has a slightly smoky flavour and peaty tones with a long, luxurious finish.
Rich, sweet, fruity notes of poached pears, vanilla syrup, salted caramel and runny honey, perfectly balanced with soft, peat smoke.
A burst of sweet bonfire smoke followed quickly by a medley of ripe, soft fruits and species including apricot jam, candied lemons, nutmeg and oak.
Long and tantalisingly smoky.
About Royal Salute
Royal Salute is a careful blend of matured malt and grain whiskies – with its youngest whisky matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II, which was honoured with a traditional 21 gun salute, Royal Salute is steeped in tradition, while still firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea. www.royalsalute.com
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About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasspirit.com
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and VinSprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.