BALLANTINE’S 12 FINDS THE PERFECT ‘BALLANCE’
Ballantine’s, the No. 1 whisky in Europe, has partnered with award-winning Swedish design trio FRONT to create Ballance, a unique and limited edition serving ritual for its Ballantine’s 12 expression.
Ballance features a series of handcrafted objects which appear suspended in mid-air, creating a super premium design collectible. Comprising five essential items to create the perfect serve of Ballantine’s 12, the sculpture is inspired by the delicate balance of flavours of this popular whisky and the artistry of Sandy Hyslop, Ballantine’s Master Blender.
The foundation of the Ballance sculpture is a solid oak coaster, inspired by the oak casks used to mature Ballantine’s whiskies. A contemporary, elegant whisky glass balances a trio of pieces; a copper ice bowl, in a tribute to the stills used in the distillery, a square shaped water jug, whose shape mirrors the silhouette of the Ballantine’s 12 bottle, and – precariously balanced at the sculpture’s summit – a copper spoon.
Each element of Ballance has the Ballantine’s 12 by FRONT design collaboration burned, etched or stamped onto it so that they also stand alone as collectibles.
Sofia Lagerkvist of FRONT explains the design inspiration for Ballance: “We spent time with Ballantine’s Master Blender, Sandy Hyslop, in Scotland and we learned that his craft is a highly skilled balancing act: first in channeling the influences of nature in ageing this particular Scotch whisky for a minimum of 12 years. Then, in blending Ballantine’s 12, the flavours of an extensive collection of single malts and grains have to be precisely balanced to achieve a consistently smooth finish every time.
“Our design objects often communicate a story about process and, with Ballance, we were inspired by the materials involved in crafting Ballantine’s 12 to create our serving ritual. We also like to prompt curiosity and challenge perception. The magical elements of the sculpture are a stylish, fun and very modern tribute to the alchemic transformation conducted by the Master Blender, whose unique skills have been passed down from generation to generation.”
Sandy Hyslop, Ballantine’s Master Blender, commented: “It was fascinating spending time with FRONT and exploring our shared passion for excellence. Ballance is as beautiful as it is functional – lending elegance and theatre to the serving ritual. With Ballance, the ultimate aim is for whisky connoisseurs to discover their own perfect balance in enjoying Ballantine’s 12.”
Only 150 units of Ballance will be released. Each set will have a recommended retail selling price of £350 or equivalent (currency dependent). Stockist information can be found at www.ballantines.com.
Ballantine’s is the No. 2 ultra-premium Scotch whisky in Asia, No. 1 Scotch whisky in Europe and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
For further information please visit http://www.chivasbrothers.com/
Article source: http://www.whiskyintelligence.com/2013/10/ballantines-12-finds-the-perfect-ballance-scotch-whisky-news/