AUCHENTOSHAN® IS RALLYING BARTENDERS TO JOIN ITS GLOBAL COLLECTIVE, THE NEW MALT ORDER
Auchentoshan is on the hunt for the best bartending talent to enter its global cocktail competition
May 2018: Auchentoshan® is on a mission to find creative bartenders to join its international bartender collective as it announces the launch of its New Malt Order 2018 competition. Launched in 2016, the New Malt Order is a growing community of likeminded bartenders who share a passion for shaking up the world of single malts.
The urban malt from the city of Glasgow, is challenging entrants to create a cocktail that captures the essence of its triple distilled malt whisky and takes inspiration from the bartender’s home city. Successful bartenders will be given the once-in-a-lifetime chance to visit the home of Auchentoshan® in Glasgow, be immersed in the city’s culture and create an exclusive liquid with Master Blender, Ron Welsh (pictured below). The winners will go behind the scenes at the distillery and select from casks, blend, bottle and even have their say on the final packaging of this rare and unique single malt.
THE ORIGINAL CITY MALT
This year Auchentoshan® will celebrate its urban heritage and challenge bartenders to share their own city’s unique character captured in an Auchentoshan cocktail. The competition is now open and bartenders from the UK, Canada, Russia, Australia and Germany are being encouraged to enter via Instagram for a chance to become part of the New Malt Order global collective.
Judged by the best in the business, winners of this once in a lifetime experience will be announced this September.
THE NEW MALT ORDER
Launched in 2016, The New Malt Order is not only a competition but a growing global community of passionate bartenders who are pushing boundaries, breaking rules and taking single malt whisky to new places and new faces.
TWO LIMITED EDITIONS
Bartenders’ Malt 01 | Released July 2017
In 2016, the inaugural 12 bartenders from some of the world’s best bars designed a punchy 47% ABV malt to stand-up in cocktails including Bobby Burns, Vieux Carré, and the classic Old Fashioned.
Colour: Gold- copper with subtle grassy reflections
Nose: Dried apricots, milk, chocolate, honey and green tobacco leaf
Palate: Delicate floral cherry blossom and buttery brioche undercut by zesty notes of ginger
Bartenders’ Malt 02 | Released later in 2018
Bartenders’ Malt 02, created by 2017’s cohort of international bartenders, will be released exclusively to the on-trade later in 2018.
Speaking about the upcoming release, Master Blender Ron Welsh, said: “We’ve put together a blend that matches their requirements as bartenders, so nice high strength and lots of flavour. It’s one of the best Auchentoshan®’s I’ve ever tasted.”
Charles Roche from Scout in London, a member of The New Malt Order: “Being a member of the New Malt Order is amazing. It’s about blending a whisky by bartenders, for bartenders.”
Scott Milne, International Brand Manager, Beam Suntory: “We are excited and proud to announce that Auchentoshan®’s New Malt Order competition is returning for the third consecutive year in 2018. We are passionate about building an army of single malt advocates and championing creative bartending on a global scale. We’re looking forward to seeing how the entrants capture their city in a cocktail and welcoming the winners to the home of Auchentoshan®.”
BECOME PART OF THE NEW MALT ORDER 2018
The competition is open from Tuesday 1 May, with entries to be submitted by Saturday 30 June.
HOW TO ENTER
Enter on Instagram by posting:
- A photo of a cocktail that embodies your city (no branding or people to be included)
- Tag @theauchentoshan and use #newmaltorder so we can track your entry
- Tag your bar (e.g. @scoutldn)
- Post details of your cocktail’s ingredients and methodology
- Post an outline of your City inspiration behind the cocktail
To find out more and to enter, visit
www.instagram.com/theauchentoshan or www.auchentoshan.com/newmaltorder
The Auchentoshan New Malt Order collective:
Name Country Bar
Jack Wareing UK Dandelyan (2016)
Georgia Billings UK Plateau (2016)
Jan Jehli Germany Parlous Bar (2016)
Lucia Schurmann Germany Galander (2016)
Michele Heinrich Germany Kinly Bar (2016)
Oliver Stern Canada Toronto Temperance Society (2016)
Valerie Alvardo USA Terminal Bar Union Station (2016)
Kristina Magro USA Fulton Market Kitchen (2016)
Jonathan Shock USA Gallagher’s Grill (2016)
Tommy Klus USA La Moule (2016)
Linus Morgan Sweden Tap Room Kungsholmen (2016)
Charlotte Halsius Sweden Ling Long (2016)
André Duncan Canada Bar consultant (2017)
Karl-Martin Edin Sweden Open/Closed (2017)
Sascha Geiersberg Germany Luna Lounge (2017)
Christian Herberholz Germany Das Schwarze Schaf (2017)
Nicholas Incretolli Canada Bar Sazerac (2017)
Robert Kramer USA The Brick Yard (2017)
Charles Roche UK Scout (2017)
Lachlan Rooney UK The Voodoo Rooms (2017)
Jeremiah Schenzel USA Daps (2017)
Nathaniel Smith USA Spoon Stable (2017)
Filipp Vovnenko Russia The Balance (2017, pictured above)
Kimber Weissert USA Butcher and Rye (2017)
Awards for Auchentoshan:
Bartenders’ Brand Awards 2018 | Silver for Auchentoshan Bartenders’ Malt 01
IWSC 2017 | Silver for Auchentoshan American Oak
IWSC 2017 | Silver for Auchentoshan Three Wood
IWSC 2017 | Silver for Auchentoshan 12 Year Old
IWSC 2017 | Silver for Auchentoshan 18 Year Old
IWSC 2017 | Silver for Auchentoshan 21 Year Old
IWSC 2017 | Silver for Auchentoshan Blood Oak
ISC 2017 | Silver for Auchentoshan Three Wood
ISC 2017 | Silver for Auchentoshan Blood Oak
ISC 2017 | Silver for Auchentoshan 12 Year Old
ISC 2017 | Silver for Auchentoshan 18 Year Old
ISC 2017 | Silver for Auchentoshan 21 Year Old
After 200 years of urban life in Glasgow Auchentoshan is part of the city and the city is part of Auchentoshan. It is the only Single Malt Scotch Whisky to triple distil every last drop to create its delicate flavour. Smooth, but gusty. Approachable but deep. Auchenstoshan is the alternative malt for newcomers and whisky lovers alike.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
© 2016 Beam Suntory Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654
Article source: http://www.whiskyintelligence.com/2018/05/auchentoshan-is-rallying-bartenders-to-join-its-global-collective-the-new-malt-order-scotch-whisky-news/