THE MACALLAN UNVEILS MASTERS OF TASTE COLLABORATION WITH THE WORLD’S BEST RESTAURANT, EL CELLER DE CAN ROCA
The Macallan today unveils its latest exciting collaboration – The Macallan Masters of Taste – bringing together the supreme craft and innovation of two of the world’s leading masters to create the ultimate taste experience.
Sitting at the very top of the World’s Best 50 restaurants*, El Celler de Can Roca in Girona, Spain has come together with The Macallan, the world’s ultimate luxury single malt Scotch whisky, to collaborate and innovate in the field of taste and cuisine.
The Roca Brothers – Joan, Josep and Jordi – have combined their collective vision and diverse skills to extraordinary effect that saw them secure the world number one position in April 2013. A Catalan family restaurant at heart, El Celler de Can Roca’s philosophy is grounded in an evolutionary and modern approach.
The Macallan continues to sit at the pinnacle of single malt whisky, by combining an unwavering commitment to the highest quality with a passion and desire to innovate and challenge the traditions of whisky making.
Together these partners share the core values of craft, mastery, skill and innovation and have collaboratively crafted a new vision of bringing the worlds of whisky making and craft cuisine together to create something totally unique.
The Masters of Taste will see The Macallan and the Roca Brothers unite their creativity and thinking to create an ultimate experience in taste.
Ken Grier, Director of The Macallan, said, “We are truly excited and honoured to be collaborating with the Roca Brothers to launch this major new initiative. Joan, Josep and Jordi are not only inspirational; they are world-class innovators whose commitment to their craft is exceptional”.
Whisky and cuisine have a long-standing connection but never have any two partners come together to really explore what this could, and should mean. Our collaboration is set to break down classic perceptions of food pairing and enter into a whole new, awe-inspiring world of taste and flavour experience.”
Commenting on the collaboration, Josep Roca of El Celler de Can Roca said, “It is both a pleasure and an exciting challenge to work with The Macallan team. We combine knowledge, effort and hard work to improve in areas that individually we could have never imagined we could achieve, and all that with a strong commitment to innovation.”
The most immediate outcome of this exciting new collaboration will be “The Ultimate Dinner with The Macallan and Roca”, six prestigious charity dinners held at El Celler de Can Roca during June and July 2014.
The dinners are open to a very limited number of people globally at a cost of $10,000 per head. With a key focus on charitable giving, the net proceeds from the dinners, together with a further contribution from The Macallan will go to charity. The restaurant will open exclusively for these dinners on the six dates in June and July 2014**.
“The Ultimate Dinner with The Macallan and Roca” will involve the most exquisite combination of gastronomy and whisky making. From exclusively designed dishes, inspired by the flavour and character of The Macallan, to an outstanding range of The Macallan whiskies from unreleased single cask malts through to M, the world’s most expensive whisky, The Macallan in Lalique 62 year old and the oldest single malt ever released by The Macallan distillery. The combination of this menu and the collection of fine whiskies served are being exclusively created for these charity dinners and will not be served anywhere in the world aside from on these six occasions.
This exciting partnership is underpinned by Spain and the significance it plays in how both partners have evolved and are shaped today. For The Macallan its inherent connection with Spain is extremely strong through its commitment to Spanish oak sherry seasoned casks. This factor is the most influential in the final flavour and character of this single malt. For El Celler de Can Roca, their Spanish heritage has heavily shaped their ethos and enabled them to establish themselves as the leading force in Spanish cuisine.
For more information on booking “The Ultimate Dinner with The Macallan and Roca” please visit: www.themacallan.com, email firstname.lastname@example.org, or call +34 93 222 33 44 (from 9:00 – 18:00 GMT+1 time).
* Organised by Restaurant magazine, The World’s 50 Best Restaurants list is an annual snapshot of the opinions and experiences of over 900 international restaurant industry experts. What constitutes “best” is left to the judgement of these trusted and well-travelled gourmets. www.theworlds50best.com/list/1-50-winners/el-cellerde- can-roca/
** There are only six available dates: June: Sunday 29th and Monday 30th. July: Sunday 6th, Monday 7th, Sunday 20th and Monday 21st. The restaurant will be exclusively opened on these dates
for these charity dinners only as it is usually closed on Sundays and Mondays.
Follow us on Twitter: @The_Macallan, @CanRocaCeller, #macallanmasters
About The Macallan
Founded in 1824, The Macallan is one of the worlds most admired and awarded single malt whiskies. The reputation of The Macallan is based on a product of outstanding quality and distinctive character, founded upon a set of guiding principles, the Six Pillars. An obsession with quality has been the hallmark of The Macallan since its founding by Alexander Reid on a plateau above the river Spey in north-east Scotland. The distillery is surrounded by a 150 hectare estate, with Easter Elchies House, a Highland manor built in 1700, at its heart. Traditionally known for maturation in Spanish
oak, sherry seasoned casks, The Macallan’s range of outstanding single malts includes: Sherry Oak, matured in Spanish oak casks seasoned with sherry; Fine Oak, matured both in sherry casks of Spanish and American oak and in American oak casks seasoned with bourbon; the 1824 range, exclusive to Global Travel Retail. In addition, The Macallan is well known for its great range of vintage whiskies, dating back to 1926, and is considered the most sought after of all single malts among collectors and connoisseurs at auction.
About El Celler de Can Roca
Founded in 1986, El Celler de Can Roca became the best restaurant in the world in 2013. El Celler de Can Roca is a freestyle restaurant, committed to the avant-garde but still faithful to the memory of the family’s ancestors who were dedicated to feeding people. The brothers Joan and Josep Roca founded it in August 1986, in Girona. Joan in the kitchen and Josep in the dining room. The final addition was the youngest brother, Jordi, who joined the kitchen of El Celler de Can Roca in 1998. El Celler de Can Roca’s commitment to cuisine and its link to academia, has led it to champion the dialogue between the countryside and science. All the leading restaurant guides and gastronomy critics have acknowledged El Celler de Can Roca achievements over its first twenty-five years. The first Michelin star was awarded in 1995; the second in 2002 and the third on November 25, 2009. In 2014, it still holds three Michelin stars.
Article source: http://www.whiskyintelligence.com/2014/04/the-macallan-unveils-masters-of-taste-collaboration-with-the-worlds-best-restaurant-el-celler-de-can-roca/