THE ‘KING OF WHISKY’ UNVEILS ULTIMATE CELEBRATION OF THE SPORT OF KINGS
Royal Salute launches limited edition 21 Year Old Polo Edition
The ‘King of Whisky’, Royal Salute, has unveiled an all-new 21 Year Old Polo Edition with a more delicate-flavoured whisky, designed to be enjoyed during the day and the ideal accompaniment to sophisticated sporting occasions such as polo.
Aptly launched at the Royal Salute Sentebale Polo Cup in Singapore on in June 2017, the new blend has been developed by Royal Salute’s Director of Blending Sandy Hyslop and is endorsed by Royal Salute Polo Ambassador, Malcolm Borwick, as a celebration of the brand’s longstanding affinity with polo and its lifestyle. The whisky is housed in a limited edition box signed by Malcolm, a Royal Salute ambassador of more than six years, and features his widely recognised red helmet.
Brighter in texture and tone with notes of honeydew melon, berry jam and creamy toffee, this new expression has been developed from a combination of fragrant grains and fruity malt whiskies for a smooth and sophisticated blended whisky, perfect for basking in the sunshine and outdoor entertaining.
The new Scotch whisky is housed in Royal Salute’s iconic hand-crafted porcelain flagons with a distinct polo theme, unique to the limited edition expression. It was officially launched to a 300-strong crowd of distinguished guests at the Sentebale Royal Salute Polo Cup earlier this summer, an annual event benefitting the Sentebale charity, which was founded by Prince Harry and Prince Seeiso of Lesotho to support vulnerable children and adolescents living in extreme poverty and affected by HIV in southern Africa.
To further the fundraising effort, Royal Salute held an exclusive auction for the very first flagon of Polo Edition – traditionally kept as the treasured possession of the Director of Blending, Sandy Hyslop – wrapped in a bespoke piece of artwork. Hand-illustrated by British artist Natalie Reid, the artwork celebrated the emotional milestones and transformative initiatives achieved through the work of the charity. Bidding was officially opened at the Sentebale Polo Cup, where guests of Royal Salute were treated to a preview of the exclusive flagon, before online bids were welcomed from those not in attendance at the prestigious event.
Royal Salute Polo Ambassador, Malcolm Borwick commented: “I’m really excited about the Royal Salute 21 Year Old Polo Edition; it’s unlike anything we’ve seen from a Scotch whisky with its lighter and more delicate taste and it makes for the perfect daytime drink. Royal Salute has a longstanding relationship with polo, sponsoring more than 15 international tournaments around the world so it was fitting to unveil this exquisite new expression at the Sentebale Royal Salute Polo Cup, arguably the highlight of our polo calendar.”
Royal Salute Brand Director, Peter Moore, added: ‘‘Polo is a noble game of honour, skill, integrity and respect – all values inherent in Royal Salute. We wanted to continue to celebrate the iconic pairing of our ‘King of Whisky’ with the ‘Sport of Kings’, and this new Polo Edition does just that in a more
delicate tasting blend ideal for outdoor, daytime enjoyment. We’re thrilled to bring it to whisky aficionados around the world.”
In celebration of the Sentebale Royal Salute Polo Cup, the Royal Salute 21 Year Old Polo Edition is exclusively available in Singapore Duty Free throughout June. It will be available globally from September for an RRP of USD $140.
For more information about Royal Salute, visit www.royalsalute.com.
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The Royal Salute 21 Year Old Polo Edition Signature Serve
Introducing the Royal Salute Polo Spritz
A refreshing champagne whisky cocktail, the Royal Salute Polo Spritz is perfect for those long, summer days. Here’s how to create it:
- 1cl of chilled Spritz Syrup
- 2.5cl of Royal Salute 21 Year Old Polo Edition
- Top with 12cl of champagne
- Express an orange zest on top
- Add to the glass and stir
About Royal Salute
Royal Salute is a careful blend of malt and grain whiskies – with its youngest blend matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II and the 21 gun salute that honoured her, the brand is steeped in tradition and proud of its royal lineage, but is firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and VinSprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
Sentebale is a charity co-founded by Prince Harry and Prince Seeiso of Lesotho in 2006. The charity aims to rewrite the future for the impoverished population of Lesotho, a small, landlocked country in southern Africa, providing the thousands of children and young people affected by HIV/AIDS with vital access to care, education and critically psychosocial support.
In 2015, Sentebale announced plans to expand into several southern Africa countries by 2020, delivering psychosocial support to 10 to 19 year olds who were struggling to come to terms with living with HIV. In December 2016, Sentebale launched the first weeks of camp in Botswana, providing psychosocial support to 150 young people. Additionally, during the financial year ending on 31st August 2016, the charity in partnership with the Ministry of Health delivered adolescent-friendly HIV testing and counselling services to over 16,500 people. That year, Sentebale more than doubled the number of children and adolescents attending residential camp at the newly opened ’Mamohato Children’s Centre in Lesotho to over 1,000 children and increased the number of children attending Saturday clubs by 18%.
Despite Sentebale’s progress to date, there remain many more adolescents in sub-Saharan Africa unaware of their HIV status and afraid to get tested. In line with UNAIDS Fast-track targets, Sentebale’s new Let Youth Lead advocacy programme aims to encourage all youth in sub-Saharan Africa to know and manage their HIV status by 2020. Through youth-led campaigning and advocacy, the ambition is to allow the voices of youth affected by HIV and AIDS to be heard and to change adult attitudes to these young people. The programme will also address the lack of youth-friendly health services and sexual reproductive health taught in schools, and will aim to strengthen leaders’ commitment to help young people affected by HIV/AIDS.
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Article source: http://www.whiskyintelligence.com/2017/08/the-king-of-whisky-unveils-ultimate-celebration-of-the-sport-of-kings-scotch-whisky-news/