THE GLENLIVET INVITES YOUR PALATE ON A COGNAC ADVENTURE WITH THE LAUNCH OF AN INNOVATIVE NEW WHISKY
The Glenlivet Captain’s Reserve is a stunning new Single Malt that has been selectively finished in high quality Cognac casks and has launched worldwide
To celebrate ‘The Finish’ The Glenlivet has collaborated with Michelin-Starred chef, Founder of St. John restaurant, Fergus Henderson, Bar Swift Founder, Bobby Hiddleston and Beverage and Still Photographer, Addie Chinn
22 June 2018 – The Glenlivet celebrated the release of its latest whisky, Captain’s Reserve at a global launch event in London yesterday. Captain’s Reserve is a new Single Malt Scotch whisky that has been selectively finished in high quality Cognac casks, offering a new contemporary taste whilst paying homage to the importance of the finish, much like many craftsmen, whose finishing touches add a wholly new perspective.
The Glenlivet Captain’s Reserve maintains the distillery’s long tradition of pushing boundaries through innovation and is the result of a long period of flavour and cask experimentation. Much like an artist’s finishing touches to their work that can result in an entirely different creative journey, here, The Glenlivet has created a rich new whisky selectively finished in Cognac cask that provides an experimental journey of taste – an industry first for any major Single Malt brand. The influence of the Cognac cask in the finishing process, results in a stunning Single Malt that borrows cognac’s luxurious flavour and marries it perfectly with the distinctly Speyside style that is The Glenlivet’s trademark. The Cognac cask adds a raisin-rich and intense flavour that is perfectly blended with the creamy fruity smoothness of The Glenlivet house style.
Throughout the creative world, a finishing touch can be the defining characteristic to a piece of work and has the power to add a different perspective. The world of Single Malt Scotch whisky is no different. To highlight how a finish can do this, The Glenlivet collaborated with world-renowned names from the culinary, photography and drinks worlds by holding exclusive immersive experiences around ‘finishing touches’ for its guests in London.
Michelin-starred Chef Fergus Henderson MBE, Founder of St John restaurants, Beverage and Still Photographer Addie Chinn, and Bobby Hiddleston, Bar Swift Founder and Master Mixologist each held bespoke sessions. The collaborators were selected by The Glenlivet as masters in their fields, and for their capacity to show the power of ‘The Finish’ in their own work.
Alan Winchester, The Glenlivet Master Distiller comments on Captain’s Reserve:
“We know whisky drinkers and in particular, Single Malt drinkers, are becoming increasingly adventurous when it comes to seeking out new and interesting flavours. So, we decided to set ourselves a challenge, to create something exciting and daring to provoke the evolving taste of The Glenlivet’s consumers.”
Alan Winchester continues describing the fine-tuning skill that creates the perfect finish: “It’s an art form. After maturing the whisky in a combination of American Oak and ex-Sherry Oak casks for many years and selectively finishing it in ex-Cognac casks, we’ve mastered the delicate but delicious balance between the influence of the finish and The Glenlivet signature style. Captain’s Reserve offers whisky drinkers the opportunity to broaden their Single Malt Scotch repertoire, and to try something new, creating a whole new taste experience.”
Commenting on the collaboration, Fergus Henderson said: “A dish can be transformed by the magic of finishing additions: there is great power in a caper, or a pickled walnut! The same is true for a whisky; there is great power in a Cognac cask. It’s no secret that I am partial to a dram, so I am delighted by this collaboration.”
Addie Chinn who has been shooting cocktails photos around the world said: “With a great The Glenlivet cocktail selection ‘Finished’ by Bobby Hiddleston and guests, the photography must do them justice. Everyone likes to show off their food and drink on social media these days. So, just as you would garnish a cocktail or dish to give it that finishing touch, so too should your photographs be edited – even if only subtly – to make them stand out. With apps and programs so readily available, there’s no excuse for not giving your images that final touch.”
Commenting on how a finish can change a drink, Bobby Hiddleston said:
“The finish is everything with the drink, whether it’s a Single Malt finished in Cognac casks or a carefully crafted cocktail. For example, using The Glenlivet Captain’s Reserve as a cocktail base last night, I’ve showcased how different garnishes and the use of atomisers can hugely affect the finish on the drink.”
Captain’s Reserve is a tribute to Captain William Smith Grant, great-grandson of George Smith, founder of The Glenlivet, whose name adorns every bottle. The Captain not only fought in the First World War in France, but went on to fight for The Glenlivet, guiding the distillery through the difficult Prohibition years and leading the Single Malt Scotch whisky revival in the UK and the US.
The Glenlivet Captain’s Reserve is available worldwide from now at the RRP in the UK of between £45-48.
NOSE: Bursting with sweet and fruity aromas. Rich in honey and apricot jam, with notes of sweet cinnamon bread and a subtle sensation of spicy liquorice.
TASTE: Succulent flavours of mandarins in syrup, ripe poached pears and chocolate-dipped raisins.
FINISH: Incredibly smooth and luscious.
About The Glenlivet:
Created by George Smith in 1824, The Glenlivet is The Definitive Speyside Single Malt, renowned for its heritage as a visionary within the single malts category. With its smooth and fruity flavour profile, The Glenlivet has contributed the biggest volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the past five years (IWSR, 2016). Acting as the guardian for outstanding quality and craftsmanship within single malts, The Glenlivet is dedicated to continuing this legacy and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Cipher, a mystery single malt, and the creation of The Glenlivet Founder’s Reserve, a great representation of the distillery’s signature style.
About Chivas Brothers:
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets, which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.