REDBREAST DREAM CASK PEDRO XIMÉNEZ EDITION SELLS OUT IN RECORD TIME
Pictured: Redbreast Dream Cask Pedro Ximénez Edition #BottleKill at Midleton Distillery
Irish Distillers, makers of some of the world’s most well-known and successful Irish whiskeys, has announced that the limited-edition Redbreast Dream Cask Pedro Ximénez Edition, released to mark World Whisky Day 2019, has sold out in 14 minutes. Launched exclusively through the Redbreast Birdhouse at 3.00pm on 27th May, all 924 bottles of Redbreast Dream Cask Pedro Ximénez Edition were sold by 3:14pm – at a rate of over 65 bottles per minute.
Billy Leighton, Master Blender at Irish Distillers, commented: “In addition to selling out in record time, Redbreast Dream Cask Pedro Ximénez Edition has been bought by people from many parts of the globe. From Ireland to Taiwan and many places in between, we’re delighted that so many Birdhouse members will soon be able to share and enjoy this exceptional creation.”
The Birdhouse is the Redbreast online members’ club and gives Irish whiskey fans exclusive access to limited edition releases, information on the Redbreast family, interviews from the Midleton Masters and bespoke Redbreast gifts. Redbreast Dream Cask Pedro Ximénez Edition is the second in a series of limited-edition Redbreast Irish whiskeys planned for the coming years, which will be sold exclusively through The Birdhouse.
Click here to visit The Redbreast Birdhouse.
Redbreast Dream Cask Pedro Ximénez Edition tasting notes, by Head Blender Billy Leighton
Aroma: full rich aroma of liquorice and treacle toffee, giving cover to vanilla sweetness and a concentrate of caramelised dried fruits. Cinnamon and clove acknowledge the presence of the ex-bourbon influence whilst hazelnut and almond nuttiness adds to the complexity delivered by the fine old Pedro Ximénez Butt from Jerez
Taste: A rich viscose mouthful of satisfyingly assertive spices combined with sweet ripe fruit. The liquorice notes slowly evolve to reveal those typical exotic fruits and berries which define the Redbreast style
Finish: Rich and long with those familiar Redbreast berries, slow to fade
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 29 years of consecutive growth and hitting sales of 7.3m cases in 2018. Our brands are exported to 130+ markets, with over 80 of those experiencing double- or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power Son, John Jameson Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and VinSprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Article source: http://www.whiskyintelligence.com/2019/06/redbreast-dream-cask-pedro-ximenez-edition-sells-out-in-record-time-irish-whiskey-news/