TOMATIN CREATE THE WORLD’S FIRST VIRTUAL WHISKY FESTIVAL
Award-winning Tomatin Single Malt are set to host the Lockdown Whisky Festival alongside industry leading whisky brands
27th March 2020 – Tomatin Single Malt will be hosting the world’s first Lockdown Whisky Festival this April, alongside an array of whisky brands including Glen Moray, Arran and BenRiach, with a view to bringing enjoyment to the general public and the whisky industry which, like many others, has faced event cancellations and postponements in recent weeks.
The festival will be live-streamed on Tomatin’s own YouTube channel on the 4th April from 2pm til 5pm (GMT) and will be hosted by independent whisky influencer, Aqvavitae. The virtual whisky festival will see brand ambassadors from multiple international producers unite to engage with the global audience. Brands to appear on the livestream include Adelphi, Arran, BenRiach, Cù Bòcan, GlenAllachie, Glencadam, Glen Moray, Kilkerran, Kilchoman, Paul John, Tomintoul and of course, Tomatin.
Scott Adamson, Global Brands Ambassador at Tomatin Distillery said: “The greatest benefit to organising the Lockdown Whisky Festival is that it’s virtual, so we can bring the community together to enjoy and learn from some of the best distilleries in the industry, all from the comfort of home at a time when staying in and staying safe has never been more important.
“It’s exciting to be the first distillery to host a virtual whisky festival and we’re thankful for the other distilleries who have chosen to get involved and support it. We will be encouraging viewers to use #LockdownWhiskyFestival on social when they raise a dram with us next week.”
Aqvavitae, an independent whisky influencer, will be hosting the entirety of the livestream, asking questions and hosting the festival as we virtually explore the expressions on offer during each brand’s mini showcase.
Roy (Youtube: @Aqvavitae) said: “Following weeks of unfortunate postponements and cancellations, it’s really refreshing to be part of the world’s first virtual whisky festival. Spearheaded by Tomatin, what we lose in not sharing the same space we gain in global reach and inclusion. It’s great to see so many distilleries and producers coming together in the spirit of sharing to realise this. Can’t wait!”
The Lockdown Whisky Festival will begin streaming from 2-5pm GMT on 4th April on the Tomatin Distillery YouTube channel.
Tomatin Distillery has been producing and blending malt Scotch whisky since 1897. Over the last 50 years, the distillery has borne witness to vast change. At its peak in the 1970s, Tomatin was the largest distillery in the world operating 23 stills and producing 12 million litres of alcohol every year. Over the last decade, significant time has been invested in rediscovering the distillery, people and values, and in refining the business model to move away from the formerly lucrative bulk commodity market to now focus on Tomatin’s core range of single malts.
Tomatin is located in the Scottish Highlands (near Inverness) and is famous for its portfolio of soft and mellow whiskies, including a core range, a limited-edition range and a premium archive range (prices range from £35 – £10,000). In the last ten years, Tomatin has secured over 60 prestigious awards in a variety of categories, and in 2019 the distillery celebrated its most successful year ever at the San Francisco World Spirit Competition, securing seven Double Gold awards and four Gold awards.
Article source: http://www.whiskyintelligence.com/2020/03/tomatin-create-the-worlds-first-virtual-whisky-festival-april-4th-2020-scotch-whisky-news/