SMOKEHEAD MOTORCYCLE READY TO BE UNLEASHED
The Smoker will launch at The Bike Shed, Shoreditch on 12th November with craftsman Tyler Lunceford in attendance
Smokehead Islay Single Malt Whisky has teamed up with Tyler Lunceford over the past nine months to build a one-of-a-kind, customised Ducati, inspired by vintage motorcycles. The time has come to reveal ‘The Smoker’.
The expertly crafted motorcycle will be unveiled to media, trade and bike fanatics on 12th November in London at The Bike Shed, Shoreditch.
Hosting the evening will be bike blogger Motobob who will run a QA with Tyler, while custom motorcycle helmet designer Piers Dowell paints two Smokehead helmets live on the night. Bike fans will enjoy video footage of the creation of The Smoker, including the final video of the bike on the open road.
Mind-blowing cocktails made with Smokehead, Smokehead High Voltage and Smokehead Sherry Bomb will be served throughout the night, including The Smoker serve, created exclusively for the project – a robust mix of Smokehead, lemon juice, honey syrup, ginger liqueur, a pinch of activated charcoal, shaken over ice and strained into a rocks glass, garnished with crystallised ginger.
The Bike Shed Motorcycle Club is a collective who celebrate bike builders, riders and fans, and is one of the UK’s best-known venues for customised motorcycles.
US born Lunceford of North Motorcycles is a renowned global biking sensation (known as the Ducati Whisperer of the New York tri-state) with over 20 years experience customising bikes for obsessive bikers and rock stars. He owned a workshop in Brooklyn but recently relocated to Edinburgh, Scotland to raise a family, and this is where he crafted The Smoker.
Commenting on the partnership with Smokehead and the finished bike: “Smokehead’s support of unique craftsmen and women resonated with me immediately. Building a customised bike is an incredible process. And it’s a slow process. Notching, welding, grinding, every single detail needs to be accounted for. I wanted to make sure this bike was phenomenal before unleashing it.
“I wanted to make a bike for the street, something that’s comfortable, with a really vintage appeal. This isn’t a bike that’s going to be polished and put in a museum.
“Smokehead whisky is not for everyone and neither is The Smoker – it’s bold, it’s intimidating and it’s loud. It’s really loud. It attracts a certain crowd. It’s certainly not for everyone. I can’t wait for the unveiling at The Bike Shed.”
Adding his thoughts, Iain Weir, Smokehead Brand Director, said: “We’re overwhelmed with how The Smoker has turned out. Tyler has exceeded expectations and created something incredible for Smokehead. Just like our whisky, The Smoker is bold, daring, independent and most importantly, not for everyone.”
The Smokehead Refinery
The campaign shares stories of partnerships with the boldest of craftsmen and women that Smokehead is proud to rub shoulders with. Chapter 1 of the project was unleashed in 2018, a successful partnership with Dram Smoke creating a series of ‘Smokehead Feasts’ for media and trade across the UK. Chapter 2 celebrates the collaboration with Tyler.
In late 2018, Smokehead released Sherry Bomb, a heavily peated Islay single malt that has been boldly blasted by sherry casks; following hot on the heels of Smokehead High Voltage, along with their louder and bolder look, which was unveiled in April.
*Smokehead encourages everyone to drink responsibly. Do not drink and ride, obviously*
- Smokehead is an Islay Single Malt Whisky and has been given a bold new look by Ian Macleod Distillers.
- Originally launched in 2005, Smokehead has been labelled the wild one of Single Malt Whisky and is not for everyone.
- Award-winning premium Scotch whisky that has an attitude-led positioning and heavily peated taste.
About Ian Macleod Distillers:
- Established in 1933, Ian Macleod Distillers is one of Scotland’s leading independent, family-owned distillers, blenders and bottlers.
- Ian Macleod Distillers is the world’s 10th largest Scotch Whisky company, producing and selling over 15 million bottles of spirits every year.
- Ian Macleod Distillers has built up an enviable portfolio of premium quality spirits and is proud brand proprietor of Glengoyne, Tamdhu, Rosebank and Smokehead Scotch whiskies and Edinburgh Gin to name but a few.