JAMESON DISTILLERY SETS OFF ON WORLD TOUR
Jameson Distillery Bow St. is touring the world, first stop, LX Factory in Lisbon, Portugal in September
Visitors to the pop-up will experience the history, heritage, production process and taste of Jameson on the definitive tour in Lisbon
Dublin, 1 September 2019: Irish Distillers, producer of some of the world’s best known and successful Irish whiskeys, has announced that its award-winning Bow St. Experience is going on tour. From September 2019, the experience will activate in Lisbon, Portugal. Jameson has created a replica of its flagship experience and shipped it to the Portuguese capital, bringing the home of the brand to new audiences.
Running throughout September at Lisbon’s creative urban district – LX Factory – visitors to the pop-up will experience the history, heritage, production process and taste of Jameson on the definitive tour, guided by Jameson’s world-renowned brand ambassadors. In addition, the surrounding Jameson Village will offer a range of interactive, fun and engaging experiences and live entertainment; including bartender masterclasses, a tattoo studio and a barber shop for tourists and visitors to enjoy.
Simon Fay, Business Acceleration Director at Irish Distillers, commented: “For years, we have welcomed Irish whiskey fans from around the world to our brand homes in Dublin and Cork to engage with our whiskeys through unique shared experiences. Now, we are incredibly excited to show Bow St, the spiritual home of Jameson, to the world. Innovation is central to everything we do at Irish Distillers, so we are thrilled to bring our home on tour using shipping containers to transport and house our Bow St. Experience around the globe.
Our aim is to bring our guests on a journey, engaging all five senses through audio visual story telling from a Jameson Brand Ambassador, aromas, hands-on experiences and, of course, product sampling.
This exciting project is part of Irish Distillers’ long-term brand experience plan. As a member of the Irish Whiskey Association, we’re working to make Ireland the world leader in whiskey tourism by 2030. Following on from the launch of Jameson Distillery On Tour this month, we hope to continue to bring the experience to life in other cities, reaching more audiences around the world,” he added.
Each tour lasts 30 minutes with visitors given the opportunity to try a range of Jameson cocktails and beer pairings before or after the tour at The Jameson Bar. Visitors will also be able to visit the Jameson store where they can find exclusive products and merchandise, including their own personalised Jameson Distillery Edition bottle, which until now, was only available at Jameson Distillery Bow St. in Dublin and Jameson Distillery Midleton in Cork.
In December 2018, Jameson Distillery Bow St. was named the World’s Leading Distillery Tour at the World Travel Awards. Jameson Distillery Bow St. was awarded Europe’s Leading Distillery Tour for the second year in a row at The World Travel Awards Europe Gala Ceremony 2019, held in Madeira in June.
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 7.7m cases in 2018/19. Our brands are exported to 130+ markets, with over 70 of those experiencing double or triple-digit growth.
Irish Distillers was formed in 1966, when a merger took place between John Power Son, John Jameson Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and VinSprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.