FAMED STREET ARTIST FELIPE PANTONE PARTNERS WITH BALLANTINE’S FOR TRUE MUSIC SERIES
OCTOBER 8th 2018 – Ballantine’s whisky, Europe’s No. 1 Scotch whisky and the world’s No. 2 Scotch whisky, has this month announced Felipe Pantone as the latest True Music Series collaborator following previous partnerships with beatboxer, Reeps One and graphic designers Leif Podhajsky and Dave Ma.
At the cutting edge of street art, Felipe Pantone is an Argentinian-Spanish visual and kinetic artist whose work fuses bold graphics, strong contrasts and vivid colours with mixed typography to create ultra-modern art that often brings music to life.
His work to date has adorned iconic music spaces around the globe including Ushuaia Ibiza Beach Hotel and the Life is Beautiful Music Festival in Las Vegas, as well as featuring in a music video for Anderson Paak and on album artwork for The Stroke’s Julian Casablancas. His latest pieces for Ballantine’s have been inspired by underground club culture, the recording and production process, and music soundwaves.
Featuring his distinctive geometric patterns, vivid colours, holograms and optical art, Felipe has created three inspiring artworks which form this year’s True Music Series limited edition gift packaging for Ballantine’s Finest and Ballantine’s 12 Year Old, which will be available around the world from September.
The True Music Series will take Felipe’s artwork across the globe – from Moscow to Johannesburg via Santiago – to transform a range of different music spaces with the distinctive geometric patterns, vibrant flavour and optical art that form his Ballantine’s limited-edition designs. Felipe’s artwork will connect to sound reactive projectors in each space, creating its own equaliser and allowing musicians to experience a visual representation of the music they produce and play within the space, ensuring a performance experience like no other for music fans.
Felipe Pantone said of the partnership: “I’ve always been surrounded by musicians and collaborating with Ballantine’s – a whisky brand that’s all about music – allowed me to explore a style marked by sound waves and flowing bits, juxtaposed with my signature elements. It’s always a pleasure to work around music artists, the spaces and the fans.”
Tom Elton, Head of Music at Ballantine’s, added: “There are a few artists who are really making waves internationally while creating forward-thinking and truly striking art, and Felipe is definitely one of them. With a passion and affinity for music as well as art, Felipe was an obvious choice for us and we couldn’t be happier with the bold and futuristic gift packs he has produced.
“But the limited-edition packaging is only the beginning; we have some really exciting plans to bring Felipe’s artwork to life in some of the coolest music communities around the world, including Gost Zvuk in Russia, Primavera Fauna in Chile and with Kid Fonque in South Africa – it’s going to be epic.”
The Ballantine’s True Music Series is an annual project that gives uncompromising artists a unique platform to share and visualise music and music scenes that inspire artists and fans worldwide. The latest limited-edition gift packs created by Felipe Pantone will be available globally from September 2018. Find out more, here: http://www.ballantines.com/truemusicseries.
Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past ten years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.
About Felipe Pantone
Felipe Pantone is an Argentinian-born Spanish graffiti and street artist based in Valencia. Influenced by his apprehension of the digital age and technological advancement, Pantone’s futuristic style uses sharp colours and geometric shapes to capture its viewer. His work has adorned a multitude of iconic music spaces across the globe including the Ushuaia Ibiza Beach Hotel and Life is Beautiful Music Festival in Las Vegas as well as within music videos and album artwork for the likes of The Stroke’s Julian Casablancas and singer-songwriter Anderson Paak.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and VinSprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.