Upon asking Alexa to open ‘Talisker tasting’ consumers will be prompted to name the whisky they would like to explore; Talisker Skye, Talisker Storm or Talisker 10-year-old Single Malt. The selection of a whisky will kick-start an audio journey to educate them on how to taste Scotch and get to know the richness and complexity of flavours within the Talisker range. The final stage invites the taster to ask questions about the story behind their drink or flavours of Scotch they may like to try in the future.
Commenting on the launch, Benjamin Lickfett, Head of Technology and Innovation at Diageo said:
“Talisker is a brand with an extremely rich heritage, produced by the sea on the Isle of Skye. When approaching this project, we were looking to bring elements of this location and the fantastic tasting tours at the Talisker Distillery into people’s homes.”
“Voice is the perfect technology to do just this and provide an enhanced brand experience by putting the consumer, product and brand at the centre of a tasting, in a completely seamless and non-intrusive way.”