DEWAR’S® 18 YO LIMITED EDITION
TRAVEL RETAIL EXCLUSIVE CHINESE NEW YEAR GIFT TIN
LAUNCHES AT 15 LOCATIONS IN SOUTH EAST ASIA MIDDLE EAST
Hamilton, Bermuda 8 January 2019 To mark the Year of The Pig on 5 February, a limited edition and travel retail exclusive DEWAR’S® 18YO Chinese New Year gift tin is now on sale in stores across Asia Pacific and at Dubai Airport.
The demand for DEWAR’S in Asia Pacific GTR is growing fast with strong double-digit sales growth year on year. Amongst Chinese shoppers, its popularity is even stronger with demand doubling year on year (Bacardi figures to end November 2018). DEWAR’S is the fastest growing blended scotch whisky in the top 10 for the global travel retail channel (5yr CAGR, IWSR 2017),
Double-aged in oak casks for extra smoothness, the DEWAR’S 18YO Blended Scotch Whisky is a creamy, full and well-rounded blend. Honeyed in taste with a hint of Marzipan and silky finish, presented in a striking, limited edition travel retail exclusive 1-litre presentation box. Recommended price is $99 USD (local market prices may vary).
Priced at $99, the 1-litre gift tin is available from the following 15 airport and land border retail locations: Auckland (ARI Lagardère), Bangkok (King Power), Beijing (Sunrise), Dubai (Dubai Duty Free), Hong Kong Airport (Lagardère), Hong Kong Border (Anway), Kuala Lumpur (Eraman), Seoul (Lotte Shilla), Shanghai (Sunrise), Sri Lanka (Dufry Flemingo), Taipei (Everrich), Zhuhai (Zhuhai duty free)
About the Bacardi Global Travel Retail Division
The Bacardi Global Travel Retail Division is a stand-alone business unit of Bacardi Limited. Through Bacardi’s portfolio of premium and super-premium brands, including BACARDÍ® rum, GREY GOOSE® vodka and flavoured vodkas, 42BELOW® vodka and flavoured vodkas, BOMBAY SAPPHIRE, PATRÓN® tequila, GERMAIN® liqueur, BARON OTARD® cognac and BÉNÉDICTINE® DOM® liqueur, the Bacardi Global Travel Retail Division creates unique and innovative experiences for travellers.
DEWAR’S 18YO is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited and Patrón Spirits International AG. DRINK RESPONSIBLY
DEWAR’S IS A TRADEMARK.