CUTTY SARK BLENDED SCOTCH WHISKY AND OUTSIDE TV EMBARK ON NATIONAL PARTNERSHIP EMBRACING “THE SPIRIT OF ADVENTURE”
Louisville, KY (June 2, 2021) — Cutty Sark Blended Scotch Whisky, a bold spirit known for challenging conventions, is thrilled to announce a trailblazing media sponsorship with Outside TV, the leading multi-platform channel for the adventure sports and outdoor lifestyle category. The multi-pronged partnership includes the launch of the “Spirit of Adventure” Campfire Contest series, a high-impact brand awareness campaign aimed at engaging consumers with prizes such as a dream adventure trip package for two people; alignment with notable athletes from the adventure sports spaces; exclusive events and more.
“We are thrilled to be partnering with Cutty Sark on the Spirit of Adventure campaign,” said Chad Johnson, vice president of sales & video partnerships at Outside TV. “This partnership touches all facets of the Outside TV brand along with a tie back to Cutty Sark’s adventurous history, creating an exciting consumer journey and many opportunities for brand engagement.”
To celebrate adventure and exploration, like those endeavored by Cutty Sark’s iconic clipper ship namesake, each of the three “Spirit of Adventure” Campfire Contests will focus on a different adventure sport and offer prizes such as a dream expedition trip and exclusive adventure lifestyle gear. To further amplify each contest, Outside TV will align Cutty Sark’s campaign with prominent adventure athletes including legendary mountain biking brothers Cam and Tyler McCaul.
“Since the brands’ inception in 1923, Cutty Sark has been an adventurous hero of a spirit made for mixing with mates – similar in notion to this campaign concepted by the Outside TV team,” said Jason Schladenhauffen, president and chief executive officer for 375 Park Avenue Spirits, the U.S. importer for the brand. “The blended Scotch whisky is intended to be shared with great company while dreaming of, planning or embarking on the next great adventure. We’re thrilled to honor and bring this spirit of adventure to life for explorers with our partners at Outside TV.”
Launching in time for Father’s Day, the first contest features mountain biking brothers Cam and Tyler McCaul and offers participants the chance to win their dream adventure trip with their dad. To enter, participants must simply upload a video describing their dream adventure to outside.tv/cuttysark by June 30th, 2021. One grand prize winner will receive an adventure trip package for them and their father (two people total; valued up to $5,000); additional prizes for first place include exclusive gear from Marzocchi, Bell, Addidas, Fox and more adventure lifestyle brands.
The “Tells Us Your Dad’s Dream Adventure and You Could Live It Together” is the first in a three-part contest series created in partnership by Cutty Sark Blended Scotch Whisky and Outside TV. Details for the remaining two adventure-themed contests will be unveiled over the coming months.
For more information, please visit www.outside.tv/cuttysark.
NO PURCHASE NECESSARY. A purchase will not increase chances of winning. Contest submission phase begins at 12:00AM ET on 4/1/2021 and ends at 11:59PM ET on 6/30/2021. Includes 3 submission phases. Open only to legal residents of 50 US/DC who are 21 years or older. Outside.tv account required to entire. Click Here for Official Rules, including how to enter, prize details and restrictions. Void where prohibited.
About Cutty Sark
Created in 1923, CUTTY SARK Scotch Whisky was named after the legendary three-mast tea clipper, one of the fastest of its days. Smuggled into the US during the Prohibition by the notable Captain Bill McCoy, this iconic Whisky was an instant hit thank to its light and smooth taste profile. With such a unique maritime and historical heritage, CUTTY SARK is an inspiring Whisky and celebrates the spirit of adventure in its new communication campaign. Today, the brand is exported around the globe, offering the best experiences for those with adventure in their DNA. For more information: www.cuttysark.com
About 375 Park Avenue Spirits
375 Park Avenue Spirits specializes in the premium- to luxury-spirit categories and our portfolio includes numerous expressions from leading international producers. Founded as Luctor International, LLC in 1981, 375 Park Avenue Spirits joined the Sazerac Company in early 2015 to act as an independent, yet fully integrated sales and marketing affiliate. The company is known today for creating an environment of growth for supplier partners in the domestic market for renown brands like Van Gogh Vodka from Holland, Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser’s Canadian Whisky, Paul John Single Malt Whisky from India, Scapegrace Gin from New Zealand, Novo Fogo Cachaca and many others. For more information on 375 Park Avenue Spirits, please visit www.375park.com.
About Outside TV
Outside TV is an award-winning multi-platform channel for adventure sports and outdoor lifestyle enthusiasts. With original content and captivating storylines, Outside TV’s programming inspires and encourages active participations in the outdoors through sport, travel, fitness, food and more. It’s now easier than ever to live the adventure through Outside TV with delivery over traditional, OTT, CTV, FAST and digital devices including the free Outside TV App. For more information, please visit http://www.outsidetv.com/.