GINGER GROUSE LEADS UK INTO A NEW AND EXCITING ADVENTURE AS THE OFFICIAL PINT PARTNER OF TOUGH MUDDER – Whisky News

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GINGER GROUSE LEADS UK INTO A NEW AND EXCITING ADVENTURE AS

THE OFFICIAL PINT PARTNER OF TOUGH MUDDER 

Ginger Grouse has today announced its exciting new partnership with Tough Mudder as The Official Pint Partner of Tough Mudder UK. Ginger Grouse is excited to be part of all seven events across the UK, providing the ultimate reward to Mudders as they cross the finish line, as well as to be part of the journey with an obstacle of its own. 

With seven UK events stretching from April to October, involving over 130,000 participants, Ginger Grouse will be there to welcome ‘Mudders’ over the finish line and reward them with a refreshing Ginger Grouse. 

As the ultimate adventure with friends, challenging teams to conquer a gauntlet of exhilarating, yet testing obstacles through grit, determination and camaraderie, Ginger Grouse will also be at the heart of the Mudder season with a signature obstacle at each event – the ‘Arctic  Enema’ – arguably the most ‘refreshing’ of them all, yet very fitting as competitors are submerged in ice. 

In addition to playing host to supporters and rewarding competitors at the finishing line of each event, Ginger Grouse will take over the main bar providing a party like atmosphere for Mudders and spectators to enjoy following their endurance challenge. 

Peter Sandstrom, Marketing Director, Ginger Grouse commented: “We are very excited to sign this new deal as The Official Pint Partner of Tough Mudder UK.  Tough Mudder is set around core values both on the course and in everyday life, inspiring competitors to push the boundaries as the ultimate adventure with friends and having fun along the way – Ginger Grouse shares the same spirit of adventure.” 

The announcement marks an inaugural year for Ginger Grouse, a premium alcoholic ginger beer (4% ABV), following its successful national debut in April 2013. Already well known for its support of rugby in Scotland, as the Official Spirit of Scottish Rugby, Ginger Grouse has become synonymous with adventure, forging a loyal fan-base all over the UK, with Tough Mudder offering a new type of  adventure with friends. 

Currently available in the UK in all major supermarkets including, Asda, Morrisons, Tesco and Sainsbury’s stores; as well as independent retailers across the UK.  RRP £2.25 Consumers will also find Ginger Grouse widely available in bars across the UK. 

Please enjoy our whisky responsibly www.drinkaware.co.uk   

NOTES: 

Facebook.com/GingerGrouse 

Twitter.com/GingerGrouseUK 

About Ginger Grouse:

  • A premium alcoholic ginger beer, featuring a splash of The Famous Grouse whisky, ABV 4.0%
  • Distinct point of difference, with the alcohol content derived from spirit as opposed to made wine or fruit base.
  • RRP £2.25 per 500ml bottle
  • Available in 500ml bottles as well as on draught and PET in selected outlets
  • Currently available in over 4000 on-trade outlets and 7,000 off-trade outlets across the UK including  Asda, Morrisons, Tesco and Sainsbury’s stores; and independent retailers and symbol group wholesalers across Scotland 

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About The Famous Grouse (www.thefamousgrouse.com)

  • The Famous Grouse is the no. 1 whisky in the UK for both the on and off trade.
  • The Famous Grouse has been the best selling whisky in Scotland since 1980.
  • The Famous Grouse is exported to over 100 countries.
  • Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand.
  • The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.
  • The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience

About Maxxium UK

  • Maxxium is the distributor of The Famous Grouse and the Ginger Grouse in the UK.
  • The Famous Grouse portfolio includes: The Famous Grouse, The Black Grouse, The Naked Grouse and the Ginger Grouse.
  • Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Inc and The Edrington Group.
  • Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse, Teacher’s and Cutty Sark), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, Red Stag), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari, After Shock) 

About Tough Mudder: 

Tough Mudder events are hardcore 10-12 mile (18-20 km) obstacle course challenges designed to test your all-around strength, stamina, mental grit and camaraderie. With the most innovative obstacles and over one million participants globally to date, Tough Mudder is the premier obstacle course series in the world. 

Ginger Grouse will support the following UK events: 

London West 26/27.04.14 Culden Faw Estate, Henley

Scotland 14/15.06.14 Dalkeith Country Estate, Edinburgh

Midlands 12/13.07.14 Boughton Estate, Kettering

Yorkshire 02/03.08.14 Broughton Hall, Skipton

South West 16/17.08.14 Cirencester Park, Cirencester

North West 13/14.09.14 Cholmondeley Estate, Cheshire

London South 25/26.10.14 Matterley Bowl, Winchester 

Article source: http://www.whiskyintelligence.com/2014/04/ginger-grouse-leads-uk-into-a-new-and-exciting-adventure-as-the-official-pint-partner-of-tough-mudder-whisky-news/

CHIVAS CELEBRATES THE SKILL OF THE MASTER BARTENDER WITH EXCLUSIVE NEW COCKTAIL COMPETITION – Scotch Whisky News

AA Chivas Masters

CHIVAS CELEBRATES THE SKILL OF THE MASTER BARTENDER

WITH EXCLUSIVE NEW COCKTAIL COMPETITION 

Chivas Regal, the world’s first luxury Scotch whisky, is celebrating the craftsmanship at the heart of bartending with the launch of its first-ever global cocktail competition, The Chivas Masters

The Chivas Masters sees the iconic brand highlight its rich heritage by challenging the world’s best bartenders to create classic cocktails from four of the great cocktail eras – the Classic Age (1880-1920) which saw the birth of Chivas Regal; the Post War Boom (1945-1965) during which time, Chivas 12 was introduced; the Disco Years (1975-1990) which saw the brand become a truly global icon, and the present modern Age of Revivalism, as Chivas continues to build its reputation as an icon of timeless luxury, renowned for its exceptional quality. 

The high level of expertise required from entrants into the Chivas Masters is highlighted by the involvement of world-renowned, award-winning* bartender, Agostino ‘Ago’ Perrone of London’s prestigious Connaught Bar. A previous winner of the World’s Best Bartender award at Tales of the Cocktail, Ago has created an exclusive cocktail in celebration of the Chivas Masters and will also use his unique expertise as a member of the panel of judges during the competition. 

The exclusive competition culminates in a two-day grand final, to be held in New York in July which will be judged by a distinguished panel of leading bartenders, past and present, from New York’s bar scene. They will be tasked with judging competitors on various criteria, including their knowledge of each era’s cocktail heritage, their creativity and ability to bring the story behind their serves to life for the judges, as well as the name, appearance and quality of their cocktail creations. The overall winner will be announced at an exclusive ceremony in New Orleans at the world’s premier cocktail festival, Tales of the Cocktail. 

Richard Black, Global Brand Director for Chivas Regal, comments: “As one of the only truly global brands that has been present in each of the great cocktail eras, Chivas has a long association with the global on trade. We respect the hard work required to become a highly skilled mixologist, just as bartenders around the world respect the quality of Chivas. 

“The Chivas Masters aims to harness this mutual admiration and demonstrate how relevant Chivas remains in today’s global bar scene, over 100 years since it first took the US by storm. We hope that the unique format of the Chivas Masters will inspire the world’s best bartenders to get involved and create a timeless classic cocktail – as timeless as our iconic brand.” 

The Chivas Masters UK national final will take place June 5th in London. Over the next few months, heats will be taking place in an additional ten markets, including China, Japan and Chile. Only one competitor from each market will be selected to travel to New York to take part in the grand final in July. 

NOTES 

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old. 

www.chivas.com 

*About Agostino Perrone

A native of Italy, Ago has been bartending for 12 years. He moved to London in 2003 establishing himself in the bar scene and meeting some of biggest names in the cocktail industry. After a three year stint as Head Bartender at Dusk, Ago moved to Montgomery Place, serving guests and bartenders from all over the world and in spring 2008, he joined the team at the prestigious Connaught Bar as Head Barman to great acclaim. 

During his career, Ago has won numerous awards and his outstanding skill has contributed to the Connaught Bar’s success in many awards over the last six years. Having been shortlisted in 2008 and 2009, Ago finally won the award for Best International Bartender at the internationally renowned Tales of the Cocktail in 2010, the same year that the Connaught Bar was awarded the title of The World’s Best Bar by the same organisation. In 2012, The Connaught Bar was once again awarded, winning the Best Cocktail Bar prize, in small part thanks to Ago. 

Ago brings passion and excitement to the bartending community, showcasing new ways to present cocktails, paying attention to even the finest details. When not working in his role as Director of Mixology at the Connaught, Ago travels the world, training bartenders about bar management and cocktail-making. His reputation precedes him with The Daily Telegraph recently calling him ‘The Martini Magician’, in a double page spread about him and The Connaught Bar. Ago’s cocktail recipes have also been featured in respected publications such as The Times, The Financial Times, Vogue, GQ, The Rake, The London Evening Standard and Wallpaper*. 

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. 

www.chivasbrothers.com

Article source: http://www.whiskyintelligence.com/2014/04/chivas-celebrates-the-skill-of-the-master-bartender-with-exclusive-new-cocktail-competition-scotch-whisky-news-2/

Canadian Club Launches “A Refreshing Wake Up Call” – Canadian Whiskey News

Canadian Club Launches “A Refreshing Wake Up Call”

SYDNEY, April 2014: Canadian Club has announced the launch of their new campaign, continuing to position themselves as a refreshing alternative to beer, “like a snowball in the face from a sexy person”.

Featuring two TVC’s that take place in typical ‘beer’ drinking environments, the latest campaign celebrates Canadian Club as a refreshing alternative as well as the fact that Canadian Club Draught is available on tap, continuing its advance into traditional beer territory.

This campaign, “A Refreshing Wake Up Call” is the latest instalment in the highly successful “Over Beer?” strategy that has contributed to massive YoY +30% growth for the beverage. Canadian Club is the first brand in a decade to make the top 10 RTD brands, and is now ranked the fourth-­‐largest premix spirit brand in Australia after Jim Beam, Bundaberg Rum and Jack Daniels.1

The TVC’s will air in 30 second and 15 second versions from 1st May and will be supported by radio, out of home, digital and a limited edition themed 24 pack cube.

Trent Chapman, Marketing Director -­‐ Beam Global Australia says the snowball campaign was the logical next step for Canadian Club. “Canadian Club is continuing to grow at a phenomenal rate, achieving double digit growth for the 5th year running in 2013. It’s clear that Australians are looking for an alternative to beer and we want to continue to redefine the role of dark spirits and bring new consumers into the category.”

Damian Pincus, creative partner and founder, The Works Sydney says the new TVC’s represent a shift away from presenting the problem of being over beer to celebrating Canadian Club as the solution. “We know there’s plenty of people out there who are bored with beer, it’s time to put Canadian Club front and centre. Getting hit in the face by a snowball from a sexy person was one of the few feelings we felt was on the same level as having a Canadian Club after years of slavish beer drinking.”

Canadian Club continues to diversify its offering with Canadian Club Draught available on 500 taps nationally and the launch of Canadian Club in an aluminium bottle as a premium alternative to cans and that’s suitable for non-­‐glass venues.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and  its 3,400  passionate  associates worldwide  generated  2012  sales of $2.5  billion (excluding excise taxes), volume of 38 million 9-­‐liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded  on  the  New  York  Stock  Exchange  under  the ticker symbol  BEAM and is included in the SP 500 Index and the MSCI  World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com  and  www.drinksmart.com

Article source: http://www.whiskyintelligence.com/2014/04/canadian-club-launches-a-refreshing-wake-up-call-canadian-whiskey-news/

Balmenach 1979 (Sansibar)

Another rare oldie brought to us by Sansibar. There seem to be different strengths and bottle amounts on the internet for this Balmenach 1979. I can only tell you what’s on the label.

 

Balmenach 1979 SansibarBalmenach 1979 SansibarBalmenach 35 yo 1979 (53,4%, Sansibar 2014, bourbon cask, 127 btl.)

Nose: dry and herbal, with lots of forest associations. Dried flowers, moss and leafy notes. A proud nose but a little unsexy, although there’s a subtle fruity side of yellow apple and overripe banana. A little chalk, as well as milky cereals. Last but not least: a nice, dry layer of 35 years old dust. Mouth: thick and sweet, slightly milky / creamy again. The grassy notes are back, some grapefruit skin, apples… Dried coconut flakes. A good deal of old oak, with pepper and nutmeg coming along. A very subtle hint of sweet coffee. I’m missing a bit of fruits here, but they do get stronger when you add a bit of water. Finish: long, oaky, zesty, grassy and spicy. You can’t blame this one a lack of punch.

I really like the old-style charm on the nose, but on the palate it does start to show its lengthy time in wood. Slightly shy on the fruits. Around € 210.

Score: 88/100

Article source: http://www.whiskynotes.be/2014/balmenach/balmenach-1979-sansibar/

Ralfy Publishes Whisky Review #446 – Scotch Whisky News

Ralfy Publishes Whisky Review #446 – Scotch Whisky News

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www.ralfy.com gets there first with Whisky Review 446 – Isle Of Arran 17yo malt @ 46%

AA-17-Year-Old-BottleTube-690x1024

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Article source: http://www.whiskyintelligence.com/2014/04/ralfy-publishes-whisky-review-446-scotch-whisky-news/

The Glenlivet Gallow Hill Single Cask Whisky Shop Exclusive Now Available To Order! – Scotch Whisky News

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The Glenlivet Gallow Hill Single Cask Whisky Shop exclusive is now available to order! We are still running with free delivery on all orders over £60 delivered to UK addresses!

The Whisky Shop is proud to present another exciting exclusive distillery bottling. Limited to less than 300 bottles this expression is one of the most limited releases ever to come out of Glenlivet. We expect demand to be high and all orders will be processed on a first come first served basis.

The Glenlivet Gallow Hill 16 year old Single Cask tasting notes:

Nose: Bursting with concentrated fruit flavours. Sweet clementine orange and fruity pear complemented perfectly with a sensation of toasted almonds and moist gingerbread.

Taste: Coats the mouth with wonderful sweet orange flavours intermingled with rich milk chocolate and a hint of sweet treacle toffee.

Finish: Long and refreshing.

Bottled at a natural cask strength of 51.8% volume

Background

With spectacular views across Glenlivet, Gallow Hill slopes gently above the distillery. The rugged and remote landscape has hardly changed since George Smith, The Glenlivet founder, first started distilling his whisky all those years ago.

Pre Order today to secure your bottle. Stock arriving on 1st May – £235

Simply Click here to buy

Article source: http://www.whiskyintelligence.com/2014/04/the-glenlivet-gallow-hill-single-cask-whisky-shop-exclusive-now-available-to-order-scotch-whisky-news/

This & That at K&L California – Whisky News

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Japan – Single Malt Scotch

  • Suntory Hibiki 12 Year Japanese Whiskey 750ml (Ships as 1.5L) (1 bottle limit) – 6 available ($64.99)
  • Suntory Yamazaki 12 year old Japanese Single Malt Whiskey 750ml – 2 available ($59.99)

Scotland – Single Malt Scotch

  • BenRiach 17 Year Old Solstice 2nd Edition Single Malt Whisky 750ml – 3 available ($99.99)

United States – Bourbon and Rye

  • Tuthilltown Hudson Baby Bourbon (375ml) – 12 available ($42.99)

KL Wine Merchants
http://www.klwines.com/
Phone: 877-KLWines (toll free 877-559-4637)
Email: wine@klwines.com
San Francisco, Redwood City, Hollywood CA

KL-emailheader

Article source: http://www.whiskyintelligence.com/2014/04/this-that-at-kl-california-whisky-news-2/

Scotch Malt Whisky Society “APRIL UPDATE: A HIVE OF ACTIVITY” – Scotch Whisky News

APRIL UPDATE: A HIVE OF ACTIVITY

April’s bottlings stirred up a hornet’s nest: of the original fourteen keepers, only nine are still flying free. Here are your top five queen bees – catch one quick before the swarm moves on…

No.1: Young spritely

36.74 Whiter than white

A 9 year old whisky from a first fill ex-bourbon barrel

BUY £44.00

No.2: Spicy sweet

76.115 Glamping in a Yurt

An 18 year old whisky from a refill ex-sherry butt

BUY £71.70

No.3: Peated

3.215 Weird but wonderful

An 18 year old whisky from a refill ex-bourbon hogshead

BUY £68.10

No.4: Heavily peated

29.152 Chapter and verse

A 23 year old whisky from a refill ex-bourbon hogshead

BUY £95.90

No. 5: Old dignified

73.62 Magical, mellifluous marvelosity

A 24 year old whisky from a refill ex-sherry butt

BUY £84.90

Browse all bottlings

The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

SMWS Green Logo

Article source: http://www.whiskyintelligence.com/2014/04/scotch-malt-whisky-society-april-update-a-hive-of-activity-scotch-whisky-news/

CORSAIR WINS CRAFT DISTILLING’S HIGHEST HONOR, THE BUBBLE CAP AWARD, “DISTILLERY OF THE YEAR,” AT THE AMERICAN DISTILLING INSTITUTE AWARDS – American Whiskey News

CORSAIR DISTILLERY

CORSAIR WINS CRAFT DISTILLING’S HIGHEST HONOR, THE BUBBLE CAP AWARD, “DISTILLERY OF THE YEAR,” AT THE AMERICAN DISTILLING INSTITUTE AWARDS.

Seattle, WA, April 2, 2014

Corsair Distillery has won the highest honor in the world of craft distilling: the “Bubble Cap” award from ADI, the American Distilling Institute. ADI President Bill Owens said, “No one has given more back to the distilling community than Corsair. No one has been more innovative, yet open. They are the future of craft distilling.”

The Bubble Cap award is given to the one distillery of the year that represents the very best in the world of artisan distilling: excellence in quality of spirits, innovation, transparency, authenticity of approach, sustained company growth, community involvement, and embodying the ethos of craft. With over 500 distilleries now open in this exploding category, this makes Corsair’s win even more impressive.

Drew Faulkner, Vice President of ADI, said “Corsair truly deserves this. They are someone the whole industry can look up to and admire.” The bubble cap is a device used by distillers in the column of a still to increase the proof of the spirit. The award is made in Louisville, Kentucky at the Vendome Copper Company that also built Corsair’s stills.

By ADI’s definition, a craft distillery must produce less than 100,000 proof gallons per year, be independently owned and operated, and must actually distill their own products.

This makes Nashville, TN based Corsair’s third “Craft Distillery of the Year” award, having won Whisky Magazine’s Icons of Whisky award and the Wizard of Whiskey award. The distillery has won a number of other notable awards, including two “Innovator of the Year” awards from Whisky Magazine. The Bubble Cap award is particularly special in the craft distilling community because it is awarded by an organization made up of distilling industry peers.

Since its inception 6 years ago, Corsair has won 92 medals and awards at international spirits competitions. Publications and media outlets such as The New York Times, CNN Money, Food and Wine, Fortune Magazine, The Atlantic, Saveur, Tastings Magazine, Chilled Magazine, Imbibe Magazine, Beverage Industry, Beverage World, In The Mix, Whisky Magazine, Time Out New York, Garden and Gun, Whisky Advocate, Southern Living, Details, Men’s Health, Men’s Journal, Esquire, Wine Enthusiast, CBS News, Food Republic, A rtisan Spirit, and Maxim have featured and praised Corsair’s unique artisan spirits.
Website: http://www.corsairartisan.com

Twitter: @corsairartisan
Facebook: https://www.facebook.com/corsairartisan
ADI: http://distilling.com/

Bubble Cap
Corsair won a total of 8 medals at the American Distilling Institute awards. Corsair has won 92 medals thus far in International spirits competitions.

Everyone at Corsair is honored and grateful for this award and the recognition of the distillery’s vision and work.

Darek Bell,
Corsair Distillery Owner
Booze for Badasses.

Article source: http://www.whiskyintelligence.com/2014/04/corsair-wins-craft-distillings-highest-honor-the-bubble-cap-award-distillery-of-the-year-at-the-american-distilling-institute-awards-american-whiskey-news/

Maker’s Mark® Unveils Art Installation By Renowned Artist Dale Chihuly In Honor Of The 60th Anniversary Of The Bourbon Revolution – American Whiskey News

Maker’s Mark® Unveils Art Installation By Renowned Artist Dale Chihuly In Honor Of The 60th Anniversary Of The Bourbon Revolution

(Loretto, KY) March 27, 2014 – Maker’s Mark®, the pioneer of handcrafted bourbon, is commemorating the 60th anniversary of the Bourbon Revolution by paying tribute to the vision of the founders of Maker’s Mark® bourbon, Bill Samuels, Sr., and his wife Margie Samuels, with the unveiling of an original artwork, The Spirit of the Maker.  Created especially for Maker’s Mark by renowned artist, Dale Chihuly, it is the first of Chihuly’s work to be on public display in the Commonwealth of Kentucky. The Spirit of the Maker will be on permanent view at the Maker’s Mark Distillery beginning March 27.

The Spirit of the Maker is not just an extraordinary work of art, but a symbol and an homage to the vision and spirit of Bill Samuels, Sr. Sixty years ago, Bill had a dream to create a bourbon that, for the first time, tasted good and was in good taste and would not “blow your ears off,” the measure by which bourbons were judged at the time.  What he wanted to do more than anything else was create a bourbon that would redefine and transcend the industry by appealing to bourbon and non-bourbon drinkers alike, so he burned the 170-year-old Samuels family recipe and introduced Maker’s Mark. Unknowingly and unintentionally, Bill Samuels, Sr.’s handcrafted creation served as the shot that started a Bourbon Revolution, transforming bourbon from a “commodity” to a premium handcrafted spirit, and giving rise to the modern era of bourbon.

Spectacular in appearance and scope, The Spirit of the Maker salutes those who have pioneered and redefined genres, refusing to be constrained by convention.  The installation, made entirely of hand-blown glass elements, is a remarkable kaleidoscope of colors, shapes and forms. Visuals include deep browns and vibrant ambers emblematic of the Kentucky whisky, crystal blues reflective of the water from the Distillery’s limestone spring-fed lake, as well as and rich crimsons and reds evocative of the signature red wax that has become an international symbol associated uniquely with Maker’s Mark® bourbon.

“We wanted to further enhance the distillery experience for all visitors by offering something that was distinctive to any distillery anywhere in the world,” noted Maker’s Mark Chief Operating Officer Rob Samuels. “Dale, much like my grandfather, Bill Samuels, Sr., is an innovator who also revolutionized a genre: the art of glass blowing. We knew he was the perfect partner.”

Said Dale Chihuly, “I’m very excited about creating a unique installation at the Maker’s Mark Distillery, one of the most beautiful and historic landmarks in the country, in celebration of their 60th anniversary.”

Maker’s Mark is also in the final stages of completing a permanent exhibition of historic artifacts at the Distillery, which will include the original pot still that Bill Samuels, Sr., used to handcraft the first small batch of Maker’s Mark®, the first Maker’s Mark barrel ever made, and an exact replica of the original papier-mâché bottle designed by Margie Samuels. Margie is also responsible for creating the Maker’s Mark® name, label, font and iconic red wax that each bottle is still hand dipped in today, making every bottle unique.

Maker’s Mark recently announced the addition of a third still at its facility in Loretto, Kentucky, which will be totally identical in equipment, operation and inefficient process to that which exists today and to that which existed sixty years ago when Maker’s Mark® was first crafted.  The third still, which will begin construction in April of this year and be completed in the summer of 2015, will enable Maker’s Mark to increase production capacity by fifty percent.  Additional enhancements have been planned in order to continue enhancing the visitor experience in anticipation of more than doubling the number of guests to the Distillery over the next decade.

The viewing of The Spirit of the Maker and the Maker’s Mark historical artifacts will be available during regular operating hours, Monday through Saturday from 9:30am-3:30pm and Sundays from 11:30am-3:30pm.  For additional information please visit the Maker’s Mark website at www.makersmark.com or contact the distillery Visitor Center at 270-865-2099.

About Maker’s Mark® Bourbon

In 1954, at a small Victorian distillery in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream to create a pioneering handmade bourbon that, for the first time, would appeal both to bourbon and to non-bourbon drinkers alike, that tasted good and exemplified good taste, and wouldn’t “blow your ears off,” the measure by which bourbons were judged at the time.  He decided to make his whisky in small-batches of 19 barrels, developed a proprietary barrel char to enhance the softness and sweetness of his whisky, and then rotated each barrel by hand to ensure exposure to consistent temperatures throughout the warehouse, and, ultimately, he aged each barrel to taste.  Bill Samuels, Sr., unknowingly and unintentionally, fired the shot that started the Bourbon Revolution, and transformed bourbon from a “commodity” into a premium handcrafted spirit, giving rise to the modern era of bourbon.  Today, Maker’s Mark continues to hand make its bourbon exactly the same way Bill Samuels, Sr., did 60 years ago, in small batches by skilled craftsmen who hand-cut each label and hand-dip each bottle.  In 2010, in tribute to his father’s spirit of innovation Bill Samuels, Jr., unveiled Maker’s 46®, a totally new bourbon that reflects the distinct character of Maker’s Mark® but has a bigger, bolder and complex taste without any hint of bitterness.  Maker’s Mark® bourbon whisky (45% alc./vol.) and Maker’s 46® (47% alc./vol.) are distilled, aged and bottled by the Maker’s Mark Distillery, Inc., in Loretto, Kentucky.  In 1980, the distillery was designated a National Historic Landmark, becoming the first distillery in America to be so recognized, and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records®.  The Maker’s Mark Distillery is one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit the Maker’s Mark® website (www.makersmark.com)

About Chihuly 

Dale Chihuly is credited with revolutionizing the Studio Glass movement and elevating the perception of the glass medium from the realm of craft to fine art. He is renowned for his ambitious architectural installations around the world, in historic cities, museums and gardens. Dale Chihuly’s work is included in more than 200 museum collections worldwide including the Metropolitan Museum of Art, the Smithsonian American Art Museum and the Corning Museum of Glass. Major exhibitions include Chihuly Over Venice (1995-96), Chihuly in the Light of Jerusalem (1999), Garden Cycle (2001–present), de Young Museum in San Francisco (2008), the Museum of Fine Arts, Boston (2011), Virginia Museum of Fine Arts, Richmond (2012) and the Montreal Museum of Fine Arts, Montreal, Canada (2013.) Chihuly Garden and Glass opened at Seattle Center in 2012. For more information, visit chihuly.com, Facebook.com/chihuly and @ChihulyStudio

Article source: http://www.whiskyintelligence.com/2014/04/makers-mark-unveils-art-installation-by-renowned-artist-dale-chihuly-in-honor-of-the-60th-anniversary-of-the-bourbon-revolution-american-whiskey-news/